PROCESS ANIMATION OF SERVICE DESIGN ACCELERATOR
script, design and animate the 4-phased innovation approach
2
MONTHS
from idea to trilingual video
13
ITERATIONS
of storyboard and script
1
BIALETTI
brewing through our Lavazza reserves
180
SECONDS
self-explanatory video
To spread the methodology of Service Design across all departments of this multinational corporation, the ground-breaking innovation department developed a 4-phased process, formerly explained in a powerpoint slideshow: we suggested building a self-explanatory video with a new graphic concept, text script, sound effects and animation styles instead!
DESIGN METHODOLOGY:
The phenomenal folks at l’Atelier HQ office developed a 4-phased Service Design programme to bring a new innovation mindset, tools and processes to rethink the way R&D is being done in this banking industry giant. With their iterative and interdisciplinary approach combining Business Design, Service Design and Lean Startup practices, employees of different departments are accelerated from their initial idea to working Proof Of Concept of the Minimum Viable Solution of their Business/ Service idea. To reach, engage and enthuse a maximum number of employees for this new innovation approach, we developed a short animation, by:
- developing a rough script defining the “hook”, intro, main part, outro
- defining a graphic concept inspired by the corporate identity guidelines of l’Atelier
- ideating an animation storyline to connect the separate phases across the same visual element of the 4-phased dotted line to anchor first-time viewers unfamiliar with the process and methodologies of Service Design
- visualising key elements of Service Design in simple graphics
- iterating the voiceover script to match the animation timing – et vice versa
- selecting and adding sound effects and background music to underline what’s being shown/ said
OUTPUT:
The 3-minute English video was released in Fall 2015 and has been serving as the introduction to the Service Design approach across departments (Securities Services, International Retail Banking, Personal Savings, SME, Insurance, etc.) ever since. It’s translation into Italian and French quickly followed. Have a look at the final video here:
KEY SKILLS:
- grasping the innovation department’s approach towards business/ service design
- translating a complex, 4-phased process that is new to most audiences into an comprehensible, engaging animation to kick-off a conversation about this method – or the workshops that are applying it
- managing the iterative process of developing concept, content and visual effects of a 3-minute animation through several corporate approval loops on short deadlines
PROJECT IMPRESSIONS:
Would you like to know more about this project, give feedback, learn about the methodology or discuss how similar approaches could be applied to your work?
Related Projects
