intense one-week programme
journalists, techies, engineers
VC presentation & demo
brand experts & innovation leads
Develop and run the first week of the 2 month Business Bootcamp series in which mixed teams of journalists, designers, business people and techies develop digital services applying user-centric design, rapid prototyping and user testing.
Applying the mindset of Design Thinking while enabling the mixed entrepreneurial teams to ideate, iterate and pitch a business idea in 5 days, we developed a one-week programme in close cooperation with the team at Burda Bootcamp, focusing on:
The 5-day Design Thinking session was only the beginning: the 4 selected teams then went on to develop and launch their ideas during 2 months of hard work, facilitated by the brilliant Burda Bootcamp team. A sneak peak at the output can be found here. The winning ideas were: