BURDA BOOTCAMP: DESIGN THINKING DIGITAL PRODUCTS & MEDIA

teaching entrepreneurial teams applied Business Design skills
5

DAYS

intense one-week programme

25

PARTICIPANTS

journalists, techies, engineers

9

PITCHES

VC presentation & demo

12

MENTORS

brand experts & innovation leads

PROJECT RECAP:

Develop and run the first week of the 2 month Business Bootcamp series in which mixed teams of journalists, designers, business people and techies develop digital services applying user-centric design, rapid prototyping and user testing.

client | BURDA

location | MÜNCHEN

sector | MEDIA / PUBLISHING

focus | STARTUP BOOTCAMP

date | APRIL 2016

DESIGN METHODOLOGY:

Applying the mindset of Design Thinking while enabling the mixed entrepreneurial teams to ideate, iterate and pitch a business idea in 5 days, we developed a one-week programme in close cooperation with the team at Burda Bootcamp, focusing on: 

  • interactive sessions with Design Thinking cases, methods, mindsets, industry examples, etc.
  • field challenges and quick street interviews to train empathy and understanding of user needs
  • rapid ideation and assumption-testing in iterative prototyping sprints
  • team challenges to solve identified user needs
  • translating insights into Customer Journeys
  • develop a pitch to defend their digital service idea to senior management
  • inspiration talks by Burda innovation leads and brand experts
  • intermediary mentoring sessions

OUTPUT:

The 5-day Design Thinking session was only the beginning: the 4 selected teams then went on to develop and launch their ideas during 2 months of hard work, facilitated by the brilliant Burda Bootcamp team. A sneak peak at the output can be found here. The winning ideas were: 

BRISK_Burda-BusinessDesign_Bootcamp_results

KEY SKILLS:

  • teach empathy and human-centric thinking to mixed teams of journalists, students and hackers/makers/designers
  • develop a fieldguide and methodology toolkit to allow the teams to autonomously explore and solve their challenges in the field
  • teach quick user validation, interviewing, feedbacking rough prototypes, low-mid-high resolution prototyping, etc. skills to verify assumptions

PROJECT IMPRESSIONS:

Would you like to know more about this project, give feedback, learn about the methodology or discuss how similar approaches could be applied to your work?

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