interviewed in the field
paper prototyped and pitched
One-week design sprint with marketeers, designers, product developers and digital strategists of a retail group to analyse, define and prototype solutions along the shopping journey
We were asked to structure and facilitate a one-week “Design Doing” workshop by the phenomenal people at Bioplanet, part of the Colruyt Group retail family. Our aim was to understand and improve the ways in which consumers make decisions about sustainable consumption in-store. We approached this by:
Would you like to know more about this project, give feedback, learn about the methodology or discuss how similar approaches could be applied to your work?