PATIENT JOURNEYS FOR MHEALTH STARTUP
cocreation workshop with chronic back pain patients to develop user-centric UX
1
WORKSHOP
with founders & lead users
9
CHALLENGES
based on quali. interviews
3
PATIENT TYPES
depending on chronicity
99+
IDEAS
to select MVP features
Cluster insights from qualitative pre-survey with 25+ patients testing the first working beta of the app that aims to solve chronic back pain with physiological and mental exercices, then run a codesign workshop with the founders and lead users to find out about their patient journey & UX needs
DESIGN METHODOLOGY:
We were asked to structure and facilitate a quick 1-day service design patient workshop by the founders of KAIA Health, the Munich-based mHealth company (winners of startup nights and famed for selling their successful previous startup the previous year) that aims to reduce a chronic illness affecting large portions of our society. Our approach consisted of:
- clustering patient quotes and interview results from the qualitative sessions the founders organised in the run-up to the workshop
- identifying 9 key challenges to solve: physiotherapy adapted to the patient’s chronicity, frequency of exercises, (knowledge of) psychological exercises, managing patient motivation, personification of a health coach, social/ peer components, doctor/ medical backbone, intuitive UX, pricing
- building the patient journey understanding the end-to-end process, specific patient needs, current solutions, painpoints, moments of impact and company values
- structuring a co-creation/ quick ideation workshop with patients/ lead users
- providing the tools to select the features for the MVP
OUTPUT:
Identification of patient painpoints in their use of the current working demo, evaluation of company values along the patient journey and list of features to be implemented in the MVP of the new app
KEY SKILLS:
- insights clustering workshop facilitation with startup founders
- ideation workshop facilitation with patients/ lead users
PROJECT IMPRESSIONS:
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