from insight to management pitch
of planned implementation
with fellow designers/ makers
across clicks & bricks
We were asked to develop 5 retail concepts for the “Maker” customer segments in clicks and bricks for 3 store settings (small urban shop, store, megastore) across 2 countries, upon immersive field research about their user needs, trendsearch and a cocreation session.
Following a field study of the target audience’s needs in Open Garages and FabLab communities, we mystery shopped in Brico and Praxis branches in Belgium and the Netherlands, interviewed shop assistants, documented store-specific initiatives and specifications and analysed trends happening in the scene. This was followed by a cocreation session and concept clustering, to converge to 5 concrete ideas, each defined in its context, evaluated by future potential for the client (including the suggestion of potential industry partnerships), 3-phased implementation strategy and customer proposition with regards to the company’s key values, more particularly:
The 5 concepts were pitched to senior management and evaluated against ongoing business roadmaps of Marketing and Assortment to be implemented in 2016.