VIDEO ANIMATION OF NEW BUSINESS CONCEPT IN FUND MANAGEMENT
script, design and animate a demo-teaser for a new digital service
9
WEEKS
from idea to validated video
120
SECONDS
teaser-video of MFM
2
STORYLINES
Asset Manager + Investor
37
LOUISES
(this one is for the insiders)
To help the project team gain momentum for their brilliant service idea in the earliest phases of a 4-phased innovation programme, we were asked to make it tangible: co-facilitate service sprint workshops, develop the first UX mockups and produce an animated demo-video highlighting the key benefits for its most important user segments.
DESIGN METHODOLOGY:
After a 6-hour Service Design sprint on a hot August day in ever beautiful Paris in 2015, the phenomenal innovation strategists at l’Atelier paved the way for a Securities Services expert to co-create his rough initial idea “what if we built a new service to solve a real user pain I’ve observed in my field?” from first thought to Proof of Concept. #MFM was born and we were delighted to collaborate on this great showcase of intrapreneurial business innovation through Service Design from its early baby steps, which included co-developing and co-facilitating immersion, ideation and focus workshops and designing the user journeys, stakeholder maps, UX dummies, graphic language, clickable prototypes, pitch presentations (full backstory here). To help the idea and the founding team gain traction across the entire organisation, we were asked to develop the UX prototype and a quick demo-video explaining the value proposition: what will it solve, for whom, why, how?
- developing a storyline to connect both user groups (asset managers and investors) in one demo video through: “hook”, intro, main part, outro
- defining a graphic concept for the key screens and the animation
- boiling the added value of the business concept down to key features visualised in quick animations
- iterating the voiceover script to match the animation timing – et vice versa
- selecting and adding sound effects and background music to underline what’s being shown/ said
- animating an outro sequence to show the future potential of the solution
OUTPUT:
The first video detailing the project aim, the resolved user pains and all key features in a click-demo storytelling of Asset Manager and Investor was used in Q1 and Q2 of 2016 to get internal/ external stakeholders (experts, target audience, compliance, legal, business advisors, etc.) on board to cocreate, feedback and iterate this new service concept. We then built a shortened version (without the screen demo or any confidential information) that l’Atelier publicly released to communicate the concept, you can watch it here:
KEY SKILLS:
- developing the key screens of a rough business concept after a 1-day service sprint workshop in Paris
- building an engaging story connecting both user groups: asset managers and investors
- managing the iterative process of developing concept, content and visual effects of the demo-video through numerous corporate approval loops (cue: Louise) on short deadlines
PROJECT IMPRESSIONS:
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