INTRAPRENEURIAL SERVICE DESIGN ACCELERATOR
corporate facilitation from idea to fully designed MVP
12
MONTHS
intense one-year programme
4
PHASES
cocreative, immersive, user-centric
15
PARTICIPANTS
tech./ business/ legal focus
1
MVP
fully designed demo
Co-develop, run and follow-up a 4-phased entrepreneurial acceleration programme “from idea to working MVP” with the phenomenal service design evangelists at the corporate innovation department to iteratively prototype a FinTech business idea, that will be built as a spin-off of a major BU of a French multinational Bank
DESIGN METHODOLOGY:
Starting with a 1-day kick-off workshop in Paris, the service design idea was formulated and fed into an immersive field dive to gather user, expert, stakeholder insights. These were the starting point for a one-week design bootcamp to develop an MVP solving the entire User Journey. The resulting click-dummy and pitch were stress-tested with legal, regulatory, IT and business experts, followed by the iterative UX design development of a functional Proof Of Concept. More specifically:
- lead user sessions with industry experts to gain empathy and in-depth understanding of current processes
- painpoint evaluation along the user journey
- ideation of potential solutions
- cocreation of a rough mockup of the new service
- startup immersion in Berlin
- design bootcamp from idea to POC
- focus workshops
- revised feature priority list and value proposition
- ideal user journey and UX scenario
- testable clickdummy
- 4 graphic design concepts
OUTPUT:
The new product/ service system is currently being finetuned by our designers to be handed over to the bank’s chosen developers. Launch is anticipated for Fall 2016 and we can’t show you the product at this stage, but we’ll keep you posted! (and here’s a very preliminary preview while you’re waiting)
KEY SKILLS:
- break silos and previously rigid corporate R&D structures and methods
- co-develop a programme with the brilliant service design evangelists at the bank’s innovation lab, for and with a variety of corporate stakeholders and decision-makers
- mediate between departments, nationalities, cultures and hierarchical levels in mixed design workshops
- get business-minded analytical people to roll up their sleeves and sketch, prototype, test, build rough product versions and question assumptions
- break the preconception of “you can only show it to a customer if it’s pixel-perfect and completely finished”
- develop a programme that can be carried out autonomously by different departments within the company through methodology tutorials
PROJECT IMPRESSIONS:
Would you like to know more about this project, give feedback, learn about the methodology or discuss how similar approaches could be applied to your work?
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