CITYSHARE BUSINESS DESIGN SPRINT
prototyping a collaborative consumption startup from idea to VC pitch
3
FOUNDERS
IT, design and business background
4
MONTHS
from idea to investor pitch
90
SECONDS
demo video shot in NYC
2
nd PLACE
at worldwide finals
Design Thinking meets Information Tech. meets Business Admin. meets Collaborative Consumption with CityShare! With payworks‘ co-founding IT-hero Johannes Lechner and students, Center Assistants and the Center Venture team of the CDTM, we developed and prototyped CityShare from initial idea to investor pitch at worldwide finals of NYC Next Idea business plan contest 2012.
DESIGN METHODOLOGY:
What started as a late-night skypecall between Brussels and Munich with Johannes imagining “what if… we could make sharing unused items like DIY tools, household appliances, tech devices, chargers, etc. convenient, safe and lucrative for urbanites?” led to the NYC Next Idea runner-up spot after intense prototyping, business plan writing and pitch preparation sessions. But let’s start from the beginning:
- initial product/ service idea by phenomenally talented Johannes Lechner, of Bon-App and payworks fame
- business ideation and concept development
- 1-week CDTM Center Venture business design sprint driven by Center Assistants and a dedicated team of technology management students from diverse backgrounds working tirelessly to get the working prototype out
- graphic design and corporate identity (logo, colour code, fonts)
- NYC Next Idea Contest preparation including business plan development and pitch building
- demo video ideated on the plane, filmed and edited in NYC the day before the contest finals
- 5 min. VC pitch in NYC
OUTPUT:
Working prototype of our collaborative consumption app, pitch, business plan and quick demo video by Lechnerd Video Productions:
KEY SKILLS:
- skyping with IT geniuses who have brilliant ideas
- rapid business ideation & prototyping
- business plan writing
- graphic design
- pitch presentation building
- storyboarding demo videos in hotel rooms
PROJECT IMPRESSIONS:
Would you like to know more about this project, give feedback, learn about the methodology or discuss how similar approaches could be applied to your work?
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