BURDA BOOTCAMP: DESIGN THINKING DIGITAL PRODUCTS & MEDIA
teaching entrepreneurial teams applied Business Design skills
5
DAYS
intense one-week programme
25
PARTICIPANTS
journalists, techies, engineers
9
PITCHES
VC presentation & demo
12
MENTORS
brand experts & innovation leads
Develop and run the first week of the 2 month Business Bootcamp series in which mixed teams of journalists, designers, business people and techies develop digital services applying user-centric design, rapid prototyping and user testing.
DESIGN METHODOLOGY:
Applying the mindset of Design Thinking while enabling the mixed entrepreneurial teams to ideate, iterate and pitch a business idea in 5 days, we developed a one-week programme in close cooperation with the team at Burda Bootcamp, focusing on:
- interactive sessions with Design Thinking cases, methods, mindsets, industry examples, etc.
- field challenges and quick street interviews to train empathy and understanding of user needs
- rapid ideation and assumption-testing in iterative prototyping sprints
- team challenges to solve identified user needs
- translating insights into Customer Journeys
- develop a pitch to defend their digital service idea to senior management
- inspiration talks by Burda innovation leads and brand experts
- intermediary mentoring sessions
OUTPUT:
The 5-day Design Thinking session was only the beginning: the 4 selected teams then went on to develop and launch their ideas during 2 months of hard work, facilitated by the brilliant Burda Bootcamp team. A sneak peak at the output can be found here. The winning ideas were:
KEY SKILLS:
- teach empathy and human-centric thinking to mixed teams of journalists, students and hackers/makers/designers
- develop a fieldguide and methodology toolkit to allow the teams to autonomously explore and solve their challenges in the field
- teach quick user validation, interviewing, feedbacking rough prototypes, low-mid-high resolution prototyping, etc. skills to verify assumptions
PROJECT IMPRESSIONS:
Would you like to know more about this project, give feedback, learn about the methodology or discuss how similar approaches could be applied to your work?
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